The Spokelore LLC

MY BELIEF

IF YOU PEDAL A BIKE, YOU'RE A CYCLIST. IT'S THAT SIMPLE.

To The Spokelore LLC founder Matt Swenson, biking is a joy to be shared by everyone!

Matt was introduced to cycling as a boy in Minneapolis by Ken Woods (pictured right), an early pioneer and advocate of cycling as well as founder of the Gopher Wheelmen.

“I remember being intrigued by biking, and Ken immediately welcomed me in,” said Matt. “I was always struck by how that act of inclusion made me feel like part of something bigger.”

Years later as an adult, Matt began racing road bikes when he moved to Denver, Colorado and joined a team. Riding became a near-daily habit. An obsession, even.

Matt originally turned to mountain biking in Colorado as "cross-training" for his rode racing. He quickly realized that his true cycling passion was for single track and his place was on dirt.

Now a longtime, full-time mountain biker — Matt even converted his high-end road bike into a flat bar mountain bike geared "Frankenstein" (ask him about it, he loves to share the story). He rides thousands of trail miles each year, loves urban skill sessions, and coaches mountain biking hundreds of hours year-round — putting his BICP Level-2 Certification to good use.

Matt leans into his learning and development, as well as professional business coaching background (including Gallup StrengthsFinder) to individualize learning as much as possible for each rider he coaches — which have ranged in age from 6 to 74. As a "Learner," he also sprinkles in his studies and theories from different areas such as movement and muscle memory, visualization, strength building, mobility and balance, as well as building neural pathways. All to help you become the ideal version of the mountain biker you want to be, not a clone of your coach.

Matt wants to be for Minnesota mountain biking, what Ken Woods was for Minnesota road biking — a constantly welcoming voice and positive inspiration for ALL riders.

At The Spokelore LLC, if you ride dirt, you are a mountain biker! Welcome to the club!

MATT'S Mountain Biking PhIlosophy

Connect With Life!

“You go where you look.” To me, this is more than good advice for staying upright on your bike - it’s also a metaphor for life.

We’re committed to creating an inviting, inclusive environment for anyone who wants to grow their skills and enjoy time on the trail. It’s about connection, not competition.

As a BICP-certified Level 2 coach, I’ll help you learn the fundamentals and next level skills, so you can grow your confidence and enjoy mountain biking as an accessible, lifelong activity.

Year-Round 1:1 Coaching & Clinics

BICP’s Ten Fundamentals are the springboard for my coaching. Each fundamental is both independent and interdependent of one another — Individually, they let you tackle any individual feature in your path. Together, they let you direct your bike, rather than being along for the ride. —When you weave these fundamentals together with mind and body skills like MTB Tai Chi, Visualization, Planned Practice, and Continued Learning, you can take mountain biking to any level or in any direction you want from Red Bull to the red dirt of the Iron Range and beyond.

PRIVATE COACHING & CLINICS