MY BELIEF
MOUNTAIN BIKING FOR EVERYONE!
To Matt Swenson, the founder of The Spokelore LLC, mountain bike success, regardless of your goals or skill level, is much more than simply learning the "Mountain Bike Fundamentals" or "Just Sending It!" Mountain biking is about connections — Your mind and body; Your body and your bike; Your physical skills paired with timing and coordination; Your bad habits and creating good habits; as well as with your coach.
Matt was introduced to cycling as a boy in Minneapolis by Ken Woods, a Minnesota cycling pioneer and advocate.
Matt originally turned to mountain biking in Colorado as "cross-training" for his road racing. He quickly realized that his true cycling passion was for single track and his place was on dirt.
Now a longtime, full-time mountain biker, Matt rides thousands of trail miles each year, loves urban skill sessions, and coaches mountain biking hundreds of hours year-round — putting his BICP Level-2 Certification to good use.
Matt also leans into his learning and development, as well as professional business coaching background (including Gallup StrengthsFinder) to individualize learning as much as possible for each rider he coaches — which have ranged in age from 6 to 74. As a "Learner," he also includes studies and theories to support his "Brain-Body-Bike Connection" concepts. All to help you become the ideal version of the mountain biker you want to be, not a clone of your coach.
Matt wants to be for Minnesota mountain biking, what Ken Woods was for Minnesota road biking — a constantly welcoming voice and positive inspiration for ALL riders.
So, in Matt's eyes, if you pedal your bike in dirt, you are a mountain biker! Welcome to the club!
MATT'S Mountain Biking PhIlosophy
Connect With Life!
“You go where you look.” To me, this is more than good advice for staying upright on your bike - it’s also a metaphor for life.
We’re committed to creating an inviting, inclusive environment for anyone who wants to grow their skills and enjoy time on the trail. It’s about connection, not competition.
As a BICP-certified Level 2 coach, I’ll help you learn the fundamentals and next level skills, so you can grow your confidence and enjoy mountain biking as an accessible, lifelong activity.
Year-Round 1:1 Instruction & Clinics
BICP’s Ten Fundamentals are the springboard for my coaching. Each fundamental is both independent and interdependent of one another — Individually, they let you tackle any individual feature in your path. Together, they let you direct your bike, rather than being along for the ride. —When you weave these fundamentals together with mind and body skills like MTB Tai Chi, Visualization, Planned Practice, and Continued Learning, you can take mountain biking to any level or in any direction you want from Red Bull to the red dirt of the Iron Range and beyond.